Now You Can Use Dynamic Subject Lines for Your Feedburner Emails

This was probably the most requested feature in the history of Feedburner. Until yesterday, if people subscribed to your blog via the Feedburner email service, all the subject lines of your emails would be static, containing either the name of your blog or some other text that you would specify.

This is obviously annoying because subscribers can’t know what the email is about before they open it. On Daily Writing Tips we have close to 10,000 email subscribers, and at least once a week one of them would email us asking how come the subject lines only contained the name of the blog….

Well, good news (spotted by Problogger and Technotip). Feedburner was probably working on that feature already, and today they finally released it.

Now you can use the code ${latestItemTitle} to make the subject line of your emails equal to the title of your latest post. Once logged in Feedburner, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”

You will find the code there, with some examples of how you can use it. Cool stuff.